تهيئة المواقع لمحركات البحث
Results identified as "ads" indicate that website owners have paid to appear for those concepts, based on their interests. Advertising can be done on Google with Google AdWords and you can understand more about this by clicking here.
On the other hand, the results that are in the green frame are the results of the natural organic search, and they are concentrated within the first page, depending on Google's intelligence, the best results are presented on the search that has been done. In our example, (Learn to play the lute).
شركة تسويق الكتروني
Each result is displayed as a snippet or featured snippet in the search engine box, which is the part where Google displays the results.
In the image is a search for how to create online courses and the results that are displayed
Title, URL path and description
The title, URL, and description are important elements that must be analyzed, because it is with these elements that the user's first contact with the website is made.